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l’Avenue – First Collection Launch

Fall/Winter 2025-2026 When architectural lines melt into gold, a collection of enduring elegance is born. Crafted over months of vision and precision, this collection captures the harmony between architectural form and golden fluidity, drawing inspiration from the timeless lines of…

Featured in Forbes

Honored to be featured in Forbes. Grateful for the journey, the experiences, and everyone who’s been part of it. Read the article

AJA Design Competition

AJA DESIGN COMPETITION The Armenian Jewellers Association’s (AJA) annual competition is a global event that recognizes the talent and craftsmanship of jewelry designers of Armenian heritage. Winners are chosen for their creativity, technical expertise, and presentation after a thorough judging…

MAISON

My love for jewelry began when I was very young. My grandfather was a jeweller, and together with my grandmother, he would gift me small handmade pieces on every special occasion—each one crafted by his own hands. Those gifts sparked…